PUMA and Manchester City FC have jointly launched a new limited edition Manchester City Year of the Rabbit jersey to welcome the arrival of the Year of the Rabbit in 2023. The rabbit, the most closely associated with the moon in Chinese culture, has always carried the Chinese people’s beautiful desire for the moon, and the moon is the iconic symbol of Manchester City FC. The Moon Palace folds the laurel, the Jade Rabbit welcomes Spring – this Manchester City Chinese New Year jersey combines the club’s tradition with Chinese culture, along with the blue moon of Manchester City’s New Year wishes, and carries the fans’ love of chasing “across the earth and the moon”.
The overall dark pattern of Manchester City’s Year of the Rabbit limited edition jersey uses different shades of dark blue to outline the texture of the moon’s surface, and the collar, cuffs and shirt print are complemented by golden accents with a Chinese New Year flavor. To celebrate the tenth anniversary of the successful lunar landing mission of Chang’e-3 with China’s first lunar rover, Yutu, the exclusive logo combines the image of the moon rabbit with the Manchester City team logo. The geographic coordinates representing the successful landing of the Chang’e 3 probe on the moon are placed on the inside of the collar as a special detail to help Manchester City start the New Year with a good meaning.
The new Manchester City Chinese New Year jersey will have a distinctive design and a good meaning to wish the loyal Manchester City fans in China in the new year and bring them closer to their love in the coming Year of the Rabbit. At the same time, it is also a great way for fans from all over the world to renew their love with Manchester City in the New Year.
The Urawa Red Diamonds new season’s home jersey inherits the team’s traditional red, white and black color combination, with the black shoulder sleeves and socks of the same color to express the feeling of giving strength to the whole body. The front and back of the jersey have two colors that are brighter and darker than the traditional red, showing a subtle sense of layering and giving the players a clearer, more dynamic and lively image. The design of the jersey also makes use of digital technology, so that from a distance, the two new shades of red will be combined to appear as the familiar traditional red.
The Urawa Red Diamonds new season’s away jersey collar is inspired by the team’s 1993 season jersey and features the sky blue color of the 1993 and 1994 away jerseys. 2023 marks the club’s 31st year of existence, and with a return to the colors that have marked the team’s early memories in the J-League, the design of the new jersey embodies the club’s desire to continue to open up a new era.
The club crest on the chest of the new jersey highlights the symbol of the team, a symbol of pride for both the club and the players, with the three championship stars above the crest highlighting the team’s pride. Other exclusive details include the team’s honorary slogan “We are REDS!”, the “12 Hearts” logo and the “Sports For Peace! ” public service advertisements, etc.
The Sanfrecce Hiroshima new season’s home jersey inherit a color combination based on the “Hiroshima Violet” and incorporate graphic elements from previous generations of jerseys in a hybrid design to represent the powerful Sanfrecce team. The jersey draws inspiration from the jersey styles worn by the team when they won the last three J-League championships – the checkered jersey in 2012, the horizontal striped jersey in 2013 and the vertical striped jersey in 2015 – and blends them together in a Nike digital style pattern. The pattern is richly varied through a combination of diagonal thick and thin lines, expressing the energy, sharpness and speed of a sharp arrow. This combination of multiple graphic purple gradients creates a dynamic image that also contains subtle layers. The jersey, shorts and socks all showcase the club’s identity, incorporating a direction that constantly challenges itself with new thinking while firmly preserving the club’s heritage.
The Sanfrecce Hiroshima new season’s away jersey continues the white based color scheme, the jersey, shorts and socks are all decorated with the club’s signature “Hiroshima Violet” and the gold color in the team logo is used as the color of the Nike Swoosh logo, the overall color balance is harmonious.In addition, the purple curved design on the side of the jersey and shorts is simple and classic, shaped like a powerful bent bow, while the design of the collar is reminiscent of a sharp arrow, incorporating modern elements to create a fresh and competent image in the club’s colors.
As always, the club crest on the chest of the new jersey highlights the symbol of the team, a symbol of pride for both the club and the players, with four championship stars (the fourth being the J-League Cup winner for the 2022 season) on the top of the crest to highlight the team’s glory. The “86” logo on the left sleeve expresses the memory of August 6, 1945, a date that is engraved in the hearts of the club, as well as the mission of Hiroshima FC, with the slogan “One Ball,One World.” is the slogan to express the desire to continue spreading world peace through soccer. The “HIROSHIMA” logo on the right sleeve expresses the club’s desire to become a club that Hiroshima people will love and be proud of, based on the basic philosophy of “sharing dreams and excitement through soccer and contributing to the community.